Summary: You don’t have to script a single word to build trust on video. This week you’ll learn how to make simple B-roll videos – you on camera, silent, doing everyday things – using the done-for-you purple posts in your calendar. It’s the easiest way to get your face out there, and trust is exactly what turns viewers into borrowers.
People buy from loan officers they feel like they already know. Video is how you earn that trust at scale, but most loan officers freeze up because they think they need a script, a set, and heavy editing. You don’t. This walkthrough shows you how to film 10 quick seconds of yourself doing something ordinary – typing, driving, cooking, watering plants, walking through a house – and drop it straight into a ready-made template. No lines to memorize. Just your face and a little motion.
Here’s the exact play: open any purple post on your content calendar, hit “Add yourself to video,” and it opens the template in Canva. Film your clip on your phone, upload it, drag it to the corner so it fills the frame, then trim it to match the template length. Download as MP4 and post. The music and caption are already handled for you. The whole thing takes a few minutes once you’ve done it once.
And it goes further than the purple posts. Almost any educational video on the calendar with a house or setting in the background can take your face too – just drag your clip into the corner and it’s customized. Post these to Instagram, Facebook, and YouTube Shorts. Batch a few driving or hobby clips this week, then swap them into new posts as they drop. The more you show up, the more people feel like they’ve met you – and that’s what gets the phone to ring.